We build the software & digital experiences that shape what’s next

We help teams discover, define, design, and deliver tomorrow’s products—custom software that turns ambitious goals into measurable results.

Ship SaaS that moves the numbers
Trial → paid
+18%
Involuntary churn
−22%
p95 latency
−40%
Support AHT
−23%
MVP in 6 weeksEnterprise‑ready in 30 daysUsage billing without drama5–10 connectors live fastSLOs and clean rollbacks
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Results you can measure

Selected outcomes from recent work

Get started
Step 2 of 4
Onboarding
Checkout
Pro plan$49/mo
Billed monthly • Cancel anytime
Secure payments by Stripe
Checkout
Pricing
Billing cycle
Save 15%
Starter
$19 /mo
  • Up to 3 seats
  • Basic analytics
  • Email support
Most popular
Pro
$49 /mo
  • Up to 15 seats
  • A/B experiments
  • Priority support
  • Webhooks & API access
Scale
Custom
  • Unlimited seats
  • SAML SSO & SCIM
  • Audit logs & RBAC
  • Dedicated CSM
Included events
5M / mo
Data retention
13 months
Overage
$1.50 / 100k
Pricing & Packaging
Billing & Dunning
Stripe connected SCA on
Failed payment queue
24 due
  • sara@acme.io
    Retry 2/4in 3h
    $49
  • li@contoso.com
    Email 1/3tomorrow
    $199
  • dev@fabric.dev
    Retry 1/4in 1h
    $499
Dunning schedule
  • Retry 1
    +0hcard retry
  • Email 1
    +24hupdate card link
  • Retry 2
    +48hcard retry
  • Email 2
    +5doffer annual w/discount
  • Retry 3
    +7dfinal retry
  • Cancel
    +21ddowngrade to free
Recovery performance (7d)
-38% failed
  • Recovered
    62%
  • Invol. churn
    1.9 pts
Billing & Dunning
Product Assistant
Guardrails: on • Eval set: v3
Summarized last week's churn drivers. Want me to draft a save-offer for the top cohort?
Yes. Also explain the anomaly on 8/12.
Likely cause: surcharge rollout correlated with higher failed payments on AMEX (p<0.05). Recovered 64% after retry-2.
Suggested actions (auto)Quality gated
    Create save-offer for AMEX failures
    10% annual discount + update card link
    Open PR: retry backoff from 10s→30s
    Impacts: 2.4% more recoveries
    Generate segment: high-intent trials
    , last 7d > 3 key actions
Retrieval sources
  • Spec: Dunning v2 (approved)
  • Runbook: Incident-012 latency spike
  • Notebook: Churn drivers (Q3)
AI Assistant
Uptime (30d)
99.97%
All systems normal
Incidents
  • API latency spikeResolved
  • Webhook retriesMitigated
SLOs
  • Availability99.9%
  • Latency p95400ms
Reliability
Get started
Step 2 of 4
Onboarding
Checkout
Pro plan$49/mo
Billed monthly • Cancel anytime
Secure payments by Stripe
Checkout
Pricing
Billing cycle
Save 15%
Starter
$19 /mo
  • Up to 3 seats
  • Basic analytics
  • Email support
Most popular
Pro
$49 /mo
  • Up to 15 seats
  • A/B experiments
  • Priority support
  • Webhooks & API access
Scale
Custom
  • Unlimited seats
  • SAML SSO & SCIM
  • Audit logs & RBAC
  • Dedicated CSM
Included events
5M / mo
Data retention
13 months
Overage
$1.50 / 100k
Pricing & Packaging
Billing & Dunning
Stripe connected SCA on
Failed payment queue
24 due
  • sara@acme.io
    Retry 2/4in 3h
    $49
  • li@contoso.com
    Email 1/3tomorrow
    $199
  • dev@fabric.dev
    Retry 1/4in 1h
    $499
Dunning schedule
  • Retry 1
    +0hcard retry
  • Email 1
    +24hupdate card link
  • Retry 2
    +48hcard retry
  • Email 2
    +5doffer annual w/discount
  • Retry 3
    +7dfinal retry
  • Cancel
    +21ddowngrade to free
Recovery performance (7d)
-38% failed
  • Recovered
    62%
  • Invol. churn
    1.9 pts
Billing & Dunning
Product Assistant
Guardrails: on • Eval set: v3
Summarized last week's churn drivers. Want me to draft a save-offer for the top cohort?
Yes. Also explain the anomaly on 8/12.
Likely cause: surcharge rollout correlated with higher failed payments on AMEX (p<0.05). Recovered 64% after retry-2.
Suggested actions (auto)Quality gated
    Create save-offer for AMEX failures
    10% annual discount + update card link
    Open PR: retry backoff from 10s→30s
    Impacts: 2.4% more recoveries
    Generate segment: high-intent trials
    , last 7d > 3 key actions
Retrieval sources
  • Spec: Dunning v2 (approved)
  • Runbook: Incident-012 latency spike
  • Notebook: Churn drivers (Q3)
AI Assistant
Uptime (30d)
99.97%
All systems normal
Incidents
  • API latency spikeResolved
  • Webhook retriesMitigated
SLOs
  • Availability99.9%
  • Latency p95400ms
Reliability

Full-Stack Product Solutions for SaaS

From strategy and UX to backend, infra, and growth—one team that ships production-grade software with clear acceptance criteria.

Strategy & Product

Outcome mapping, KPIs, scope, and a delivery plan you can take to the board.

Deliverables: 1-page plan, risk register, roadmap.

UX & Design

Flows, wireframes, clickable prototypes, and design tokens.

Deliverables: Figma prototype, component library, tokens.

Frontend (Web)

Accessible, performant apps with Next.js/TypeScript.

Deliverables: pages, state, routing, forms, validation, Storybook.

Backend (Platform)

Multi-tenant Node/REST/GraphQL, auth/SSO, RBAC, audit logs.

Deliverables: services, migrations, API docs, rate limits.

Data Platform & BI

Events → warehouse (dbt) → dashboards & exports.

Deliverables: schemas, dbt models, BI boards, CSV/Excel exports.

Integrations

Stripe, OAuth partners, webhooks, CRMs, ticketing, email/SMS.

Deliverables: connectors, retry/poison queues, install flows.

DevOps & Quality

CI/CD, tests, performance budgets, SRE runbooks.

Deliverables: pipelines, test suites, alerting, on-call guide.

Security & Compliance

99.9% ingest

Secrets vault, least-privilege access, backups/DR, logs.

Deliverables: security checklist, disaster drill notes, SBOM.

Case Studies

Real outcomes from shipping production-grade products—measured by activation, conversion, reliability, and revenue.

Usage Pricing & Trials for DevTool SaaS

Metering, entitlements, and Stripe—without derailing the roadmap.

SaaSStripeAuth/SSO
Trial→Paid
Billing tickets
Churn (pts)
  • Launched usage-based pricing with clean trials and enterprise SSO.
  • Plan engine unifying seats + usage, proration, and credits.
  • Finance-ready invoices and portals; fewer billing tickets.
Read case

Smart Dispenser + Mobile App

BLE → app → cloud; provisioning, analytics, and OTA updates.

Consumer IoTBLEOTA
Activation <3m
3 / 5
60%
Support / device
Refill rate %
  • First-run setup with QR provisioning and stable BLE handshake.
  • Edge buffering + anomaly alerts; usage analytics for ops.
  • Signed OTA with staged rollout and safe rollback.
Read case

Inline QC & Downtime Intelligence

OPC-UA/MQTT adapters, FPY & micro-stop dashboards, audit-ready exports.

Industrial IoTOPC-UA/MQTTTimeseries
Unplanned downtime (h)
FPY %
Lookup <1s
1 / 5
20%
  • Adapters with buffer/backfill and a shared tag dictionary.
  • Operator-first dashboards and alert playbooks for shifts.
  • Fast genealogy lookups for lots/units and clean exports.
Read case

Everything you need to ship—and operate

  • Product strategy & rapid prototypes
  • UX research & interface design
  • Web, data, mobile & IoT development
  • AI/ML integration & big-data workflows
  • Firmware & device interfacing (where required)
  • Manual & automated testing
  • Support, monitoring, and maintenance

Ready to see value in weeks, not quarters?

Kick off a focused 6-week pilot to validate outcomes before scaling.

Prefer email? info@untroddenlabs.com