Pillar 1 — Strategy
Outcome mapping, risk register, delivery plan
“Know what to build, why it matters, and how we’ll prove it worked.”
What you get (deliverables):
- Product brief (goals, users, constraints) and KPI model (e.g., trial→paid, latency)
- Event/metrics map and initial domain model
- Architecture options (trade-offs, costs) & “Buy vs Build” notes
- Risk register (top 10 risks, mitigations) and milestone plan
- Backlog starter (epics → stories) with acceptance criteria
Artifacts handed over:
- 1-page plan, architecture sketch, risks, prioritized backlog, success metrics sheet
Acceptance signals: “We can agree to a fixed pilot scope and price based on this plan.”